Preparations are taking place on the highest level. Under the motto „100 Jahre Brandt − ein Lächeln das bewegt” „100 years Brandt − A moving smile”), the anniversary campaign has a strong focus around the sympathetic child‘s face. It stands for values as comfort, trust, quality and family like no other. Fireworks of sales promotional activities and further highlights of communication are the way of giving thanks to loyal clients. A collection campaign with iconic breakfast dishes (images from the last 100 years) breaks ground for what is to follow. Developed, created and planned by CLAN.
With a new online appearance and eye-catching POS activities, the authentic and modern meat and sausages brand Campofrio positions itself in Germany for the first time. CLAN is responsible for the entire conception, creation and implementation.
Besides the premium brands Oxford and Canson, CLAN will additionally be responsible for the communication activities of the brand ELBA. CLAN was able to come out on top of the screening against the previous agency. All three brands belong to the French paper, office products and stationery specialist Hamelin.
When relaunching Greece‘s “Liakada” fine food brand for Rila, CLAN focuses on more indulgence, authenticity and premium appeal. Even the very first visual impression powerfully transports the consumer into the delightful, Mediterranean world of Greece.
Clan develops a new package design for Ecolab, the world leader in professional cleaning and washing detergents. Besides the logo, CLAN designs the whole package for the innovative product MopTaxat − a special washing detergent for the cleaning heads of mops, for exclusive distribution in the business to business sector.
CLAN starts a campaign for the beginning of the year under the motto “Enjoy the new Spring Collection by Weight Watchers“. The female main target group has been specially addressed through this link with the “World of Fashion“. The objective is a bundled presence for the broad WW assortment.
CLAN came out on top in two sales pitches − supporting Campofrio, the Spanish market leader in the segment for premium sausage products and Rila, the importer of international fine food brands.
In addition to package design, communication activities are also being planned.
CLAN achieves third place and two further places among the 30 finalists of the BEST NEW 18/1-Award. Out of hundreds of submissions, all of the 3 entries by CLAN were nominated into the TOP 30. With brand motifs for Brandt, Aston Martin and Pritt, CLAN alone made up 10 % of the finalists!
Top model Eva Padberg was won over to provide a brand testimonial for the Chronoplan brand. For every unit sold in this specially designed line of calendars, Avery donates 10,- Euro to charity.
CLAN works on several exciting projects from the Trade and Licence Marketing Departments of M+C Schiffer, one of Europe‘s biggest toothbrush producers.
By winning a pitch from the world‘s biggest producer of adhesive labels, CLAN has expanded its broad know-how in the field of paper, office and stationery supplies!
In cooperation with the Pro 7 TV knowledge format “Galileo“, CLAN produced the opener, reminder and closer for a TV-Sponsoring activity. The trailers for the premium brand Oxford will run with this successful programme over 3 months. A perfectly matching Galileo sales promotion campaign at the POS ensures strong responses, all from a single source.
CLAN Marketing comes out on top in a pitch against 3 other agencies and wins the total advertising budget of the premium Oxford brand.
Im Agentur-Pitch gewinnt CLAN den Verpackungs-Relaunch der Premiummarke “Jürgen Langbein” (Rila Feinkost-Importe).
Für den europaweit führenden Anbieter von Detektoren fehlerhafter Stromspannungen entwickelt und schaltet CLAN eine B2B-Anzeigenreihe für zielgruppenspezifische Fachtitel.
CLAN übernimmt die Betreuung der Windelmarke Moltex Öko. Die zur Ontex-Gruppe zählende Marke konnte im Agentur-Pitch für CLAN gewonnen werden.
Im Agentur-Wettbewerb um den spanischen Premium − Brandy setzt sich CLAN gegen zwei Mitbewerber durch.
Hannover; Der führende Anbieter von Alternativprodukten im Bereich Druckerzubehör betraut CLAN mit der internationalen Gesamt-Kommunikation. Neben der Neuausrichtung des Kommunikationsauftritts sind Neuprodukt-Designs, B2B- und B2C, VKF-Kampagnen sowie ein umfassender Online-Relaunch geplant.